Join Business leaders who are embracing Customer Experience (CX) and moving forward in their digital transformation journey. You will hear from leading Australian brands who have taken their next steps on their path toward a seamless omnichannel experience.

Improved adoption, usability, sustainability and scalability are just some of the results achieved from the CX projects of our speakers. Hear what they are doing now to expand on these initial wins from previous years and how they continue to grow.  Michelle Lucas (Lion Beverages), Michelle Stewart (Device Technologies) and Mark Allison (Qualtrics) will provide powerful insights demonstrating the competitive advantage available to companies willing to embrace CX as the heart of their digital transformation.

This exclusive breakfast will provide you with the opportunity to get firsthand knowledge on each project. Insights about how they have achieved a more personalised, efficient and cost-effective way of transforming their businesses in today’s technological world. You will be able to network with other business leaders in an intimate setting before starting your own busy day.

Register Now


When: 07:30am – 09:30am, 15 October, 2019
Where: Kirribilli Club, 11 Harbourview Cres, Lavender Bay, NSW, 2060
Cost: Free



When: 07:30am – 09:30am, 29 October, 2019
Where: The Blackman Hotel, 452 St. Kilda Road, Melbourne, VIC, 3000
Cost: Free


Speaker Details

It is an honour to have these Companies share their stories with us:

Lion Beverages – 1 year on with CX Transformation.

Lion introduced SAP Sales Cloud and Service Cloud MVP in 2018, find out how they have driven adoption over this past year and the critical learnings that have been achieved. The presentation will highlight the combination of system driven initiatives along with user engagement principles that have resulted in improved adoption and usability.

About Michelle Lucas, Transformation Leader at Lion: Michelle Lucas has been an instrumental transformational leader spearheading the digital transformation of the Lion ‘Order to Cash’ stream which includes the implementation of the SAP Customer Experience. Having worked with Lion for over 15 years, Michelle’s extensive leadership skills have been employed in various senior strategy, Regional and General Management roles.

Device Technologies – Taking it Forward, One Step at a Time.

Device Technologies just migrated to the latest SAP Cloud Commerce Solution. About to release their Specialised Online Kit Ordering solution in September 2019, as well as embark on B2B ecommerce for external customers; Device Technologies began their omnichannel B2B ecommerce journey with their internal staff store in 2017. Initially seen as a huge undertaking to move to B2B ecommerce, starting with a single internal store proved to provide the perfect business case and learnings for how a true ecommerce experience could be created that is sustainable and scalable.

Through their presentation “Taking it Forward” learn how Device Technologies has propelled itself into the future digitally. By beginning with a proof of concept pilot, Device Technologies now have a template to move faster and smarter to meet their other B2B ecommerce needs.  You will hear what it takes to drive a sustainable digital environment from project through to BAU, the learnings along the way, the importance of employee ambassadors, skill sets needed to support and run an ecommerce platform, along with integrations and master data requirements to build a true omnichannel B2B ecommerce future.

About Michelle Stewart, General Manager – Marketing and Digital: A seasoned medical industry executive and General Manager, Michelle Stewart leads the Marketing and Digital teams at Device Technologies.  Highly focussed on customer centricity and developing meaningful partnerships with Health Care Customers, Michelle drives the Device Technologies vision – which is to use Technology, Marketing and Innovation to ensure they are a market leading player within the Medical Devices industry.

Whilst leveraging innovative technologies, Michelle and her team are avidly exploring how, through partnership, Device Technologies can provide holistic solutions that span beyond product focus and enable Device to build true connections that benefit the Australian population.

Mark Allison, Head of ANZ Enterprise – SAP Qualtrics

Hear from Mark Allison who will speak about the powerful combination of Qualtrics’ experience data and insights with unparalleled operational data (O-data) from SAP software. This data will enable customers to manage supply chains, networks, employees and core processes better. Together, SAP and Qualtrics are set to deliver a unique end-to-end experience and operational management system to power the economy.