mformaggio

About Marco Formaggio

This author has not yet filled in any details.
So far Marco Formaggio has created 4 blog entries.

Lion Drives Digital Transformation with SAP CX

We live in the most advanced and arguably exciting time in human history. We’re lucky enough to have access to technology and resources that can streamline the business environment and allow freedom and capabilities we could only dream of in the past. In the words of Elon Musk, “I’m interested in things that change

By |2019-11-06T02:04:29+00:00October 16th, 2019|Customer Experience, CX, eCommerce|

Device Technologies talks eCommerce using SAP Commerce

With our next round of exciting breakfast events in Sydney and Melbourne fast approaching, we sat down with Michelle Stewart - ‘General Manager – Marketing and Digital' of Device Technologies, to hear more about their experience configuring and deploying new technologies and some key learnings from the journey. About

By |2019-11-06T02:02:00+00:00September 18th, 2019|Customer Experience, CX, eCommerce, SAP Cloud|

Moving Forward
Business Leaders Breakfast
CX and Digital Transformation

Join Business leaders who are embracing Customer Experience (CX) and moving forward in their digital transformation journey. You will hear from leading Australian brands who have taken their next steps on their path toward a seamless omnichannel experience. Improved adoption, usability, sustainability and scalability are just some of the results achieved from the CX projects

Sales and marketing alignment for greater sales effectiveness

Over the last few years, we have seen a consistent trend of customers engaging with the seller much further down the sales funnel, which in effect is dramatically reducing pipeline visibility. Some studies show over 70% of the buyer’s journey is complete before engagement occurs,  thus signalling a significant paradigm shift.  At the point